About us
Aster Brands aims to become the leading FMCG brand nationwide, offering a diverse range of high quality products. We focus on providing innovative, healthy and affordable products that cater to the evolving needs of consumers. All our brands maintain uncompromising standards of quality. Our brands Rido’s, M&F and Xwash are well recognized in the market.
Our Structure
Aster Brands aspires to be the preferred choice in the FMCG market nationwide. Aster Brands combines personal and reliable service with well known industry reputation for excellence.
Our Values
Vision
To become the leading provider of high-quality, innovative, and healthy FMCG products that delight consumers and positively impact their lives. We aim to revolutionize the FMCG industry by offering delicious, nutritious, and sustainable products under our own brands, setting new standards for quality, innovation, and customer satisfaction.
Mission
To develop and market high-quality FMCG products that cater to evolving consumer needs, promoting healthy lifestyles, sustainability, and satisfaction. We aim to build a trusted portfolio of exceptional brands, delivering quality, innovation, and value while driving growth, profitability, and social responsibility. Our culture emphasizes innovation, excellence, and customer focus, empowering teams to create products that positively impact lives.
Core Values
We prioritize quality in everything we do, ensuring our products meet the highest standards. Creativity, innovation, and continuous improvement are at the heart of our processes, driving exceptional products and services. Our customers are central to our mission, as we aim to deliver outstanding service, quality, and value. Sustainability is key to our practices, helping us reduce our environmental impact while maintaining premium quality. With transparency, honesty, and ethics, we build trust and strong relationships. Lastly, teamwork is the foundation of our culture, empowering our teams to collaborate and achieve our shared vision and mission.
